How we evaluate evidence
We sell supplements, so our reading of the research is not disinterested. These are the rules we hold ourselves to, published so you can hold us to them.
Six rules we apply to every claim
That a compound participates in a pathway does not mean you will feel different.
Results from a branded ingredient at a given dose do not transfer automatically to another finished product.
Improvement from baseline is not the same as beating a placebo.
When a trial missed what it set out to measure, we say so.
We use it for mechanism only, never for a human performance claim.
Every study we cite carries who paid for it, in plain language.
Our evidence labels
Established means consistent human evidence for a narrow outcome. Promising means at least one relevant human trial with important limits. Mixed means inconsistent results, or populations and formulations that differ. Mechanistic means biologically plausible, but not a consumer outcome.